Brands are continually seeking new methods to reach the right audience at the right time in today's rapidly evolving digital landscape. Google Discover, a personalised content feed that places your brand in front of users based on their interests, search behaviour, and engagement patterns, is one platform with a tonne of unrealised potential. Is there a way to optimize your chances of being served in Google Discover? Understanding and implementing the relevant ranking signals is the first step. In this blog, we will outline simple advice for promoting your Google Discover reach while aligning with Hexacodes’ expertise in digital innovation.

What is Google Discover?

With Google Discover, you can find articles, videos, and other content on Google's app and mobile homepage in Chrome. Discover feeds content that aligns with a user's interests, rather than requiring them to type a search query, offering a serendipitous experience that encourages user engagement.

This means your brand's content may be recommended to the right audience when they're not even looking for it, but only if you stay within Google's guidelines.

The Significance of Google Discover for Your Brand

Hexacodes is aware that your digital marketing strategy can succeed or fail based on your organic search engine ranking. Instead of relying solely on keywords, Google Discover provides access to a new source of traffic that is motivated by user intent and relevancy.

Getting on Discover, unlike typical Search Engine Optimization (SEO), involves different motivating best practices - those that reward quality content, better user experience, and trustworthiness.

Let’s discuss how you can set your content up for success with Google Discover ranking signals.

Key Ranking Signals to Boost Google Discover Visibility

Pay close attention to these crucial ranking elements to optimise your visibility on Google Discover:

1. Superior, Evergreen Content

Google Discover places a high value on original, reliable, and interesting content. Hexacodes ought to concentrate on:

• Industry news and insights.
• Thought leadership pieces.
• Tutorials and how-to guides.
• Opinion articles on trending subjects.

Our tip: To get clicks, use an attention-grabbing headline and a top-notch featured image. Since Discover is a visual platform, aesthetics are important.

2. Engaging Visuals (Especially Large Images)

The Google Discover interface is highly visual, so make sure your visuals are interesting and well-designed. Use these practices:  

• Use high-resolution images (at least 1200px wide).
• Keyword-optimized alt text is recommended.
• The images shouldn't be text-heavy (text is okay, but Google prefers clean images).

Hexacodes can take advantage of unique, branded graphics, charts and visuals to stand out!

3. Strong E-E-A-T Signals (Expertise, Experience, Authority, Trustworthiness)

Google values content coming from trusted sources. Hexacodes can strengthen your E-E-A-T by:

• Featuring author bios with credentials.
• Citing industry reports and expert opinions.
• Securing backlinks from reputable sites.

4. Mobile Optimization and Quick Loading Time

Since Discover is mobile-first, you will want to ensure:

• AMP (Accelerated Mobile Pages).
• Comply with Core Web Vitals (fast LCP, low CLS).
• Have responsive, all-device design.

5. Consistency in Publishing Content

Google Discover favours active publishers. Hexacodes should:

• Be consistent with posting (e.g., publishing 2-3 blogs a week).
• Stay on top of industry news in a timely manner.
• Be able to repurpose content in different formats (e.g., videos, podcasts).

6. Stay Away From Clickbait and Thin Content

Discover penalizes content that’s:

• Overly promotional.
• Sensational or misleading.
• Thin or shallow

Hexacodes makes sure that every piece of content we create or optimize is:

• Meaningful and actionable.
• Simple and user-focused.
• Constructed with honesty and transparency.

Partner With Hexacodes Now

Google Discover is not a cheat code; it is an intelligent, scalable solution for brands that value quality, experience, and relevance. Partnering with Hexacodes as your digital partner means you will have a team that knows how to create content, optimize the performance of your website, and build authority within Discover's ever-changing signal algorithm.
Are you ready to make your brand, Discover-worthy? Let Hexacodes help get you started on unlocking a new, powerful stream of organic traffic. Contact us today, and let's get your content to where it's never been before!